Vendors Share Risk with Shops! Suppliers should care about the BAR, protect your brand in California
Excerpted with permission of the author, Jack Molodanof, president of Molodanof Government Relations. Jack is an attorney and a lobbyist specializing in automotive legislative, administrative and regulatory law for the last 30 years. Originally published in Repairer Driven News on July 16, 2015
Vendors: Did you know that the California Bureau of Automotive Repair regulates how your products and services are sold to the customer?
Whether you provide equipment, services, etc., to the automotive repair industry in California, you should be aware of the important role the BAR plays with regard to your products and services and what steps you should take to protect and strengthen your brand. Here’s a Q&A for vendors, which Repairer Driven News has presented here both for vendors selling in California and for those in other states looking to follow California’s model.
Q. Why should automotive suppliers care about the California BAR?
A. Although BAR does not directly regulate your products and services, they regulate how both are sold to the consumer.
About a year and half ago, a small handful of automotive industry representatives were invited by the previous BAR leadership to review marketing and disclosure practices for providing certain preventative maintenance products and services.
For the first time, the BAR’s review and investigations went beyond the automotive repair dealer and began targeting automotive vendor services and equipment suppliers.
BAR ultimately decided not to pursue a new public awareness campaign. However, it made it very clear during its investigation that they will continue to regulate sales.