The companies and organizations who support the Motorist Assurance Program agree that:
All products and services advertised by companies participating in MAP are to be truthfully, clearly and accurately described and illustrated.
Advertising should enhance the image of the industry and help build customer confidence in the service provider.
MAP participating companies will:
Conduct themselves with integrity and in accordance with the highest ethical standards.
Ensure that any claim made in advertising is supported by a reasonable basis in fact.
Avoid depicting a product in an unsafe manner, or in a use for which it is not intended.
Stand behind the products and services they sell.
Abide by all applicable advertising guidelines as set forth by the Council of Better Business Bureaus, Federal Trade Commission, Broadcast Network TV Standards, and other regulatory bodies.
Have all advertised products and services available in sufficient quantity to meet reasonably anticipated demand, unless the advertisement discloses the number available or states "while supplies last."